Audi India records 85% growth in sales during 2011

While year 2011 has seen quite a strong inflation rate here in India on the other end of the spectrum luxury car sales are seeing quite a strong rise in sales. The German luxury car maker Audi has recorded a staggering 85% growth in sales over the same period last year. In the first three quarters (January – October) of 2010 Audi managed to sell 2535 cars, during the same period of time in 2011 Audi has sold 4692 cars. After having sold 482 cars in October 2011, Audi is confident of posting strong sales figures in the last quarter of 2011. 

“This year is shaping into, what we believe will be, Audi’s most successful year in India to date. We launched six class-defining models this year and with the introduction of Audi Indore later this month, we are focused at strengthening our dealership network across India. With our strengthened ‘A’ range of limousines with the Audi A6 specifically catching a lot of attention, having already received an overwhelming response beyond expectation. I am confident that we are well on our way to exceeding our sales targets of 5,000 cars this year,” said, Michael Perschke, Head, Audi India. 

Audi is heading towards becoming the 2nd biggest premium car maker in the world. The German car maker is already the most popular premium car brand in Europe and China, it is the fastest growing luxury car brand in India and USA. China has recently overtaken Germany and gone on to become the largest market for Audi. And Audi has decided to apply some of their marketing strategies from China here in India to further strengthen the brand’s future here in India.