TVS Invests In A Swiss e-Bike Company

Hot on the heels of the launch of the Raider 125 (more details in this story), TVS has announced that it has entered into a partnership with EGO Movement, a Swiss e-bike maker, to create e-bikes for Europe, to begin with. TVS holds the majority interest in this deal with the aim to increase its global footprint, especially in established markets.

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This is TVS’ second major investment in Europe, the first one being the acquisition of Norton Motorcycles, the then-bankrupt British icon. With EGO, TVS wants to create a series of aspirational products that are built on the ethos of sustainability.

EGO sells e-bikes in Germany, Liechtenstein and Switzerland. Each one of them has a unique rustic charm with a few models named after figures from the Roman empire like Cleopatra and Caesar. These products look quite premium and stylish.

Given the rise of e-bikes in India, TVS could very well look to bring something that suits the Indian conditions in a year or two.