Mahindra First Choice to set up 125 new car workshops in 2015

Mahindra First Choice is geared up to expand its wings aggressively across the country. The multi-brand car servicing division of Mahindra plans to open 125 workshops in the country, including 25 in Rajasthan.

Mahindra First Choice has a special focus on Rajasthan. The company plans to open the new car workshops in Jaipur, Ajmer, Beawar, Sikar, Jhunjhunu, Alwar, Dausa, Sawaimadhopur, Tonk and Kota district. Mahindra First Choice states that there is immense potential in the multi-brand car servicing business in Rajasthan, and they wish to tap on the same.

To make this business a success in the Pink City, the company has even invited franchisee partners in cities which are in the radius of 300km. The company will develop a cluster of the franchise, and will set up a cluster warehouse in Jaipur in the next two months. This warehouse will then cater to the requirements of the workshops set up in the state.

Special attention will be paid during the set up of the workshop. Mahindra First Choice states that this warehouse will be set up under the company’s spare parts management model. This warehouse will have parts of cars of multi brands and will cater to the workshops spread across the state. The company states that the vehicle owners will not have to worry about parts as all the parts will be available with warranty through the warehouse.

Mahindra First Choice has also stated that it is expanding its presence in Madhya Pradesh, Uttar Pradesh and other potential markets.