Honda City prices reduced by upto Rs 66,000

Honda Siel Cars India on Tuesday announced the new price structure for its volume model Honda City. The price reduction has been attributed to cost reduction efforts in the supply chain and manufacturing. The prices are effective from today.

Commenting on the new price structure, Mr. Jnaneswar Sen , Sr. Vice President - Sales & Marketing, Honda Siel Cars India, said, "Our R&D function in India (HRAP-I) started working on localization and cost down activities for our volume models from year 2009. In anticipation of bigger volumes resulting in economies of scale from the second half of current year, we have achieved considerable cost reduction and are happy to pass on the benefit to the customers with immediate effect. The Honda City would now start from Rs 7.49 lakhs (ex showroom Delhi)."