Skoda India Introduces New Corporate Identity, Emphasising Customer Experience And Expansion Plans

• Skoda announces a New Corporate Identity, rebranding customer touchpoints across India.

• Iconic Winged Arrow logo will be replaced by bold ‘SKODA’ wording across dealerships and service centres. 

• The new Skoda compact SUV is expected to launch by the first half of 2025. 

As part of its upcoming expansion plans and focus on customer engagement, Skoda India has unveiled its ‘New Corporate Identity’. This announcement follows the introduction of its all-new compact SUV, set to make its global debut in India in the first half of 2025. The initiative is part of Skoda's strategy to strengthen its dealership network in time for the launch of the new compact SUV.

One aspect of the New Corporate Identity involves replacing the iconic Winged Arrow logo with the ‘SKODA’ wordmark, ensuring consistency in communication and imagery. Additionally, the New Corporate Identity introduces dynamic signage that adjusts illumination based on the time of day, providing a unique visual experience. 

The new signage at dealerships will switch from Emerald Green during the day to Electric Green at night, maintaining consistency with the brand's signature colours, says the carmaker. These enhancements will be implemented across various customer touchpoints.

Petr Janeba, brand director, Skoda Auto India, emphasised the brand's commitment to delivering a comprehensive and enriching customer experience. He highlighted the importance of consistency in messaging, design language, and identity across all touchpoints. The implementation of the New Corporate Identity in physical assets like dealerships and service centres is a crucial step towards achieving this goal.

The Czech automaker also emphasised on the ‘Name Your Skoda’ campaign for its upcoming compact SUV, which received significant participation of over two lakh entries. The campaign was for their upcoming sub-4m SUV which will be based on MQB-A0 IN platform that underpins the Slavia and Kushaq. It will feature a new 1-litre turbo-petrol engine and is expected to start from Rs 8.5 lakh (ex-showroom).

It will rival the likes of the Mahindra XUV 3XO, Tata Nexon, Hyundai Venue, Maruti Brezza, and Kia Sonet.