Maruti Suzuki Announces ‘Rock N Road SUV Experiences’ - An Experiential Activity To Explore The Capability Of Its SUVs

Do you have a Maruti Suzuki SUV – a Fronx, Brezza, Jimny or Grand Vitara – in your garage? Then this report is mainly for you. The carmaker has announced ‘Rock N Road SUV Experiences,’ where you can explore the potential of your Maruti SUV and hopefully take it to its limits. Under this new format, the Indian marque will be hosting multiple events and competitions where you (owning a Maruti SUV) can participate in them. 

Rock N Road SUV Experiences is split into three parts. The first two are 'Rock N’ Road Expeditions’ and ‘Rock N’ Road Weekenders,’ which are experiential drives in long and short formats, respectively. The third one is ‘Rock N’ Road 4X4 Masters,’ which is being conducted to discover and recognise off-roading talent in the country. 

The main car used in Rock N’ Road 4X4 Masters is the Jimny, and the event will be conducted in two phases. Qualifiers will happen across eight cities and post that, there will be a grand finale, where the winner will be decided. 

Maruti says it will be following the C.O.R.E. philosophy, which basically means Maruti Suzuki owners ‘Conquer terrains, Open mindsets, Realise passions, and Embark on adventures that elevate the spirit of exploration.’

Commenting on this new initiative, Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “With the ‘Rock N Road SUV Experiences,’ we aim to unlock new dimensions in SUV ownership by offering our customers engaging and exhilarating experiences. We understand that SUV owners seek thrill, adventure, and a connection with their vehicles that goes beyond the everyday commute. The ‘Rock N Road SUV Experiences’ is carefully curated to fulfil these aspirations by enabling them to embrace the thrill and capability that comes with a Maruti Suzuki SUV. These unique experiences are a celebration of the passionate community of drivers of Maruti Suzuki SUVs and their love for exploration and adventure.”

Team ZigWheels is participating in the inaugural 'Rock N’ Road Expeditions,’ where a convoy of 14 Maruti Suzuki Jimnys will be heading to Kaza through Tabo and Spiti Valley. Stay tuned for more coverage on the same. The website for this initiative is also live and you can check all activities and dates by clicking on this link.