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Lamborghini Has Taken The Lounge Game To The Next Level In Doha


The invite-only lounge can be accessed directly from the sea via a yacht as well

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  • The floating lounge spans over an area of 320 square meters.

  • Open for VIP guests and Lamborghini owners from November 21 to December 18.

  • The invite-only lounge will host exclusive media and customer events.

  • Lounge was inaugurated alongside Urus Performate’s launch for Middle East and African markets.

Lamborghini has taken the lounge game to a whole new level with the inauguration of its new floating outlet at The Pearl, Doha. The lounge was inaugurated alongside the presentation of the Urus Performante for the Middle East and African markets. 

The invite-only lounge is open for VIP guests and existing Lamborghini owners to immerse themselves in the brand’s culture from November 21 to December 18. A perk of being built upon a water body is that visitors can access the lounge directly from a yacht. Talk about accessibility! And with the outlet sitting on top of the water, you have some brilliant views of the sea and The Pearl to take in. 


It is spread across an area of 320 square meters, including open and covered spaces and spans over two floors. The area outside is for display, currently hosting the new Urus Performante. The covered area on the outside deck will be used for hosting exclusive media and customer events, including test drives of the new Urus Performante and Urus S. 

 
 
 
 
 
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Lamborghini has also recreated the original Ad Personam studio from Sant’Agata, which allows customers to spec their Lamborghini in endless bespoke permutations and combinations. Keeping in line with the Italian theme, it boasts of Italian furnishing all over, and there’s even a scale model of the Tecnomar for Lamborghini 63 luxury speed boat. The second floor hosts a display for Lamborghini's watch partner - Roger Dubuis. 


 The Urus Performante currently on display there is the most hardcore derivative of the Urus in every sense, and it will be launched in India on November 24. It should be followed by the launch of the Urus S, which is a comparatively tender Lamborghini (if that’s even a thing) and should make its way here sooner or later.

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