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Mahindra To Auction First Unit Of The New Thar To Battle COVID-19


The first Thar, dubbed the Thar #1, will get special embellishments to stand out from the crowd.

ZW-Mahindra-Thar
  • Proceedings from the auction will be donated as charity to battle coronavirus.
  • The #1 Thar will be based on the top-spec LX trim.
  • Winner will get to choose from six colour options.
  • Prices for the new-gen Thar will be revealed on October 2.

Owning a special vehicle such as the Thar can be a dream come true for some. And to make this occasion even more special, Mahindra has announced that the serial no 1 second-gen Mahindra Thar, dubbed the ‘Thar #1’, will be auctioned for charity. Registrations for the bidding are open on Mahindra’s official website and you can register by paying a refundable deposit. The auction will be held between September 24 and September 29 and the proceeds will go towards fighting the coronavirus pandemic.  

ZW-Mahindra-Thar

The manufacturer will also add an equal amount for charity. The winner will get to choose from three options to donate the charity amount: Naandi Foundation, Swades Foundation and PM Cares Fund.  

ZW-Mahindra-Thar

But that’s not all. Mahindra will ensure that the Thar #1 will stand out from the crowd to denote it’s the first series production model on our roads. For starters, the Thar #1 will be based on the LX trim and the buyer can choose from six colour options. The SUV will also feature a customised ‘Thar #1’ badge along with the owner's initials on the exterior. The seats and the dashboard will feature a number ‘1’ embossing as well.  

Bookings for the new-gen Thar are set to open on October 2, which is when Mahindra will reveal the prices as well. The Thar will be offered in three trims: AX, AX Opt and LX. You can have a look at our detailed variants explained story here. It will be offered with two engine options: a 130PS 2.2-litre diesel and a 150PS 2.0-litre petrol. Both engines are offered with a 6-speed manual transmission and a 6-speed torque converter automatic.  

Prices for the new-gen Thar are likely to start from Rs 9.75 lakh (ex-showroom). It will rival the upcoming Force Gurkha and the Maruti Suzuki Jimny.

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