MG Rolls Out Shield+ Digital Sales Initiative With Voice Interaction

At a time when social distancing has become the norm, MG has rolled out a new sales and service initiative called Shield+. The new initiative focuses on a contact-free approach along with the added option of doorstep delivery and services. 

MG had already rolled out a  ‘Disinfect and Deliver’ program which also focuses on sanitizing delivery and test drive vehicles. With Shield+, MG has also rolled out voice-guided demonstrations of its SUVs. Prospective customers will be guided by automated voice instructions which will run through all the highlights of the car. One can also scan QR codes to receive feature demonstrations. 

MG also offers OTA (Over-The-Air) updates for its i-SMART infotainment system. This enables owners to upgrade their software without having to visit a dealership. MG is also going one step ahead and offering MGCare@Home, which includes several services like sanitization, disinfection, and fumigation by trained technicians at home. 

MG is also contemplating car sterilization through Cerafusion technology, patented by UK-based Medklinn that provides air cleaning and sterilization products. Earlier this year, MG launched the MY MG APP which enables customers to pay online and keep track of their vehicles while they are being serviced. 

Here’s what the press release says:

MG Motor India’s new contact free technology suite ‘Shield+’ to enhance the auto industry experience

Gurugram, May 21, 2020: Preparing to serve its customers in the new normal, MG Motor India has today introduced its ‘MG Shield+’ programme. Offering a comprehensive umbrella of sales and service initiatives, the Shield+ is designed with a key focus on Contact free Technology, Doorstep Delivery of Services and Enhanced Sanitization

Under the bouquet of Contact free technology, MG is furthering its digital push through voice interaction. MG’s Shield+ comes with the industry-leading MG VPHY - offering voice-guided demonstration of its vehicles. Customers can walk up to MG cars at showrooms and be guided by automated voice instructions. During product walkaround, the customer can scan QR codes to receive voice-guided feature demonstrations

Furthering its contact-less suite of offerings, MG Motor India will continue to roll out first-of-its-kind OTA (Over-The-Air) updates to the infotainment systems of MG cars. Customers will be able to upgrade the software of their MG’s i-SMART infotainment system themselves, without needing to visit the service station.

The automaker is also empowering its customers with MGCare@Home which enables customers to avail several quick services including sanitization, disinfection, and fumigation through trained technicians at home. The carmaker has also initiated vehicle cabin fumigation with MGerm Clean in its vehicles under the ‘Disinfect and Deliver’ initiative.

Furthermore, the carmaker is also exploring in-car sterilization and complete disinfection through Medklinn’s Cerafusion technology for its cars. The brand has also recently launched the MY MG APP, enabling its customers to track their vehicle while at service and make payments digitally.

Speaking on the launch of Shield+, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “As a forward-looking brand, we constantly look at innovation and technology to drive better customer experiences. In the new era, digital and contact-less experiences play an even more crucial role. Shield+ is an umbrella sales and service programme aimed at the complete convenience of our customers in the new normal and is a testimony of our commitment to the safety of our customers. The program keeps customer experience at the core and is driven by innovation and technology, a core pillar at MG.”

MG Motor India is completely geared up for working in new norms including sanitization and social distancing. In the current scenario, its prime focus remains on the health and wellbeing of its employees. Shield+ also ensures the safety of both its customers as well as its employees by conducting thermal scanning of all staff and visitors, equipping them with PPEs, and periodic sanitization of display cars and premises alongside other initiatives.