DC Design plans Gujarat facility to build Avanti

Automobile designer Dilip Chhabria's DC Design would set up a manufacturing facility in Gujarat by 2014. The new facility with a capacity to produce 3,500 units of DC's supercars would come up at Sanand, the designer indicated on Wednesday. The new facility that would entail investment of Rs 60 crore would be developed in a year's time and would manufacture super car DC Avanti and eventually the super SUV, Chhabria said.

"I want DC Design to manufacture limited edition cars. Once we are done with 4000 units of one variant, we would phase that out and introduce a new model in the market. With aspirational young executives getting on board to own their sports car and luxury cars, we have decided to operate in the 25-30 lakh segment," he said.

Chhabria said considering he is close to the launch of DC Avanti, a super car, he would soon require a new facility apart from the one in Pune that would manufacture the super car. DC Design customises and manufactures automotives out of its Pune, Mumbai and Gaziabad plants currently. The Ahmedabad facility will be its fourth facility where it would have dedicated capacity to manufacture 1000 units of DC's existing car variants, while additional 2500 would cater to either DC Avanti or the new SUV DC proposes to showcase in Auto Expo 2014.

DC Design has opened its luxury car showroom in Ahmedabad and expects to sell 40 units in the state every month, said Shaunak Shah, director of Abhidev Automotives that has partnered with DC for Gujarat. DC Design has retail outlets across Delhi, Chennai, Hyderabad, Surat, Mumbai, Pune, Kochi, Raipur and Bengaluru.

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