Skoda Launches New Laura!

Published May 20, 2009
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2 min read

he new car offers a robust dynamic exterior coupled with a luxurious interior and has been designed to offer both aesthetic value as well as cater to the frugal minded.

Skoda India has carried out what they are referring to as the perfect '10' on the new Skoda Laura. The new car offers a robust dynamic exterior coupled with a luxurious interior and has been designed to offer both aesthetic value as well as cater to the frugal minded. As stated earlier by Zigwheels.com, the new Laura has come in with three engine variants, namely the 1.8 TSI Manual Transmission which is available only in the Ambiente trim, 1.9 TDI PD in Manual & Automatic Transmission is available both as in Ambiente and Elegance trims and 2.0 TDI PD in Automatic Transmission which will be the top line L&K trim.

The bold new Laura ushers in a new age of engine technology as well as high levels of safety and comfort features coupled with defining performance. Speaking at the occasion, Mr. Thomas Kuehl, Board Member, Sales & Marketing, SkodaAuto India said, "SkodaAuto India has achieved tremendous success since its inception in India and we are looking forward to achieve many more milestones with the support of our valued Indian customers. We have received encouraging reports on the recent launch of Skoda Superb with our customers embracing the all new Skoda Superb qualities of design, safety, comfort and state of the art technology. With the launch of the new Laura we are extending these qualities once again making it the best in its class."

The company is working on an aggressive marketing strategy with all their products and the Laura fits in perfectly as a prime segment straddler for it caters to both lower and upper D segment requirements, while coming across as a total value for money proposition. Available in Arctic Breeze, Candy White, Diamond Silver, Black Magic and Cappuccino Beige colours, the Laura is expected to be a runaway success, just like its predecessor. For those who have waited for the launch, it has been a well worth wait as the new car offers a formidable package at very decent price points.