JLR to invest around Rs. 54,000 crore in the next five years

JLR's main focus of investment will be on product development as it looks to catch up with global luxury car makers and position itself as a top premium brand. The company feels there is lot of room for improvement, especially in its product line up and will so mainly look for product development.

"JLR is in the catch-up stage and we are going to do whatever we can to position ourselves in the top premium brand. We plan to invest 1.5 billion pounds every year globally," said Jaguar Land Rover CEO Ralf Speth.

The firm has already announced that Land Rover's much-talked about sports utility vehicle 'Range Rover Evoque' will hit the roads in September, 2011, with a starting price of 27,955 pounds (about Rs 20 lakh) in the UK.

JLR is also looking to increase sales point in India to 20 by the end of the fiscal from the current four. The company will roll out Freelander 2 from Tata Motors' Chikhli plant in Maharashtra this year.