Delphi focusses on in-car entertainment

Delphi Corporation entered the Indian in-car entertainment market in the beginning of 2007. To ensure national reach and top of the line after sales support, Delphi has Xenos Technologies Limited as its National Sales and Service partner.

Delphi's X-Line radios, launched in India in sync with the launch in Europe, have been well received in the market and have generated lot of customer interests. The 'X' stands for "X-travagant and X-tremely innovative." The new X-family offers state-of-the-art technology, extravagant design and the right product for all tastes and budgets.

Commenting on Delphi's experience so far in the Indian market, Rajiv Arora, Director, Delphi Product and Service Solutions (Indian sub-continent) said, "The market for in-car entertainment in India is maturing rapidly. Consumers are becoming increasingly discerning and there is demand for high-end products. The Delphi-Grundig audio products are proven world leaders and offer modern cutting-edge design. They are the ideal solution for every taste thanks to a USB and/or AUX connection. As a result, all units have proved to be extremely connection-friendly and well differentiated for the quality of sound output by one and all. Our partnership with Xenos Technologies has helped Delphi immensely by giving its high-end products the necessary visibility."

X-Line has three systems, all in 1 DIN format. The Delphi Grundig X250 MP3 is a CD /MP3 player with AUX-IN interface allowing easy connectivity to external audio players like an iPod. The X330SD offers more connection possibilities. With the addition of a USB port, an iPod can be controlled from the car audio system, and an SD Card slot provides the option to listen to more MP3 files while travelling. The top of the line model X350 BT, incorporates additional integrated Bluetooth receiver and microphone, allowing hands free phoning, phone-book synchronization and voice commands. X-350 BT works seamlessly with all Phone models. The X250, X330 and X350 are available at MRPs of Rs.7,890/-, Rs.8,990/- and Rs.15,990/- respectively. With "premium" technology and outstanding features, the consumers are experiencing a more content listening.

As part of the Challenge Line Audios, Delphi has launched its 2 DIN radio tuner CL2300 which also has CD MP3 & auto reverse cassette drive. CL2200 is its CD Audio only version. The same systems get fitted in Skoda Octavia, Volkswagen, Ford, Kia & Hyundai vehicles in Europe. In India, CL2300 & CL2200 come with a MRP tags of Rs.12,990/- and 5,990/- respectively.

Carcine Top Vision 730 represents the Mobile Multimedia range from Delphi Grundig. This entertainment system is characterized by its flat compact design and has a 7-inch Roof Top mounted LCD/TFT monitor with integrated DVD player. It offers access to entire mobile entertainment as it can play DVDs, VCDs, CDs, MP3 files and photos (in JPEG format). The system runs independently, no additional device is required. One set of wire-free infrared headphone (HP100) is included with the system to receive silent transmitted signals from the roof console.

The Delphi in-car entertainment products are available through retail outlets under the Delphi-Grundig brand name. These products are available in 25 cities.