BMW 1 Series launching on 3rd September

Published August 30, 2013
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BMW India has confirmed that it is the 1 Series hatch will be making its nationwide debut on the 3rd of September this year

Now closer to its actual launch here in India, the BMW 1 Series hatchback is all geared up to take on rivals Mercedes-Benz A-Class and the Volvo V40 CrossCountry, both of which are relatively new to this soil as well.

Based on the all new 3 Series platform, the 1 Series might be the smallest BMW ever made, but it is still a relatively big car. It comes with well appointed interiors and the exteriors follow in the family style of a long sleek hood narrowing down to a sharp snout, a set back passenger cabin and a sharply chiseled rear. While engine options are expected limited, the company would most probably bring in the 138PS petrol and the 144PS diesel versions.

The four-door luxury hatchback will be assembled at BMW India's Chennai facility which currently assembles the 3 Series and 5 Series sedans, the X1 compact SUV and the diesel X3. Taking advantage of a lower duty imposed on the car as opposed to CBU imports, BMW should be able to price the new 1 Series rather aggressively.

With its compact proportions, powerful petrol and diesel engine options, strong rear wheel drive characteristics and internationally adored on road aesthetics the 1 Series has all the makings of a pure driver's machine. Come September, it will be interesting to see how well the car is received here in India. For exact pricing and other technical specifications keep watching this space.

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