Bajaj Auto And Triumph UK Announce Strategic Partnership

New wide-ranging partnership give both companies access to new markets and development of new mid-capacity motorcycles

Bajaj Triumph Partnership

Not too long ago Rajiv Bajaj, chairman of Bajaj Auto, spoken of an imminent foray into the “lazy bike” segment with the possible tie-up with another bike maker. Bajaj Auto already have a successful tie-up with KTM of Austria that specializes in bikes that carry the tagline “Ready To Race”. The new alliance now brings new opportunities to the Indian and British brands. 


Bajaj-Triumph new partnership



 Bajaj Auto and Triumph UK have suggested a strategic partnership with a focus on mid-capacity motorcycles which will allow them to co-develop products, leverage cost competitiveness and market the products jointly.  

Bajaj will be able to access high-capacity motorcycles from Triumph which could be sold through Bajaj in India and other markets too. Currently, Bajaj's biggest bike is the Dominar 400 and this new venture will allow them to break that barrier and step into the multi-cylinder side of motorcycling. Under the new partnership, Triumph will get easier access to developing countries where Bajaj already has a presence in.


Bajaj-Triumph new partnership



While this move will benefit both Bajaj and Triumph, it will also open new avenues for the Indian motorcycling enthusiast the same way the Bajaj-KTM tie-up did. 

Latest Bikes

Yamaha MT 03

Rs. 3.00 lakh

View On Road Price

Triumph Tiger Explorer

Rs. 18.75 lakh

View On Road Price

DSK Benelli 302R

Rs. 3.48 lakh

View On Road Price

Upcoming Bikes

Fazer 250

Est. Price: Rs. 1.45 lakh

21 Aug 2017

Renegade Classic

Est. Price: Rs. 1.80 lakh

September 2017


Est. Price: Rs. 1.50 lakh

September 2017

Best Commuter Bikes

Bajaj Pulsar 150

Rs. 74,976

View On Road Price

Suzuki Gixxer

Rs. 77,016 to 81,176

View On Road Price

Yamaha FZ-S FI

Rs. 82,789

View On Road Price