Apollo Tyres expands Manchester United partnership to 129 countries

Taking its association with Manchester United Football Club a step ahead, Apollo Tyres has announced the extension of its partnership to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei. This is in addition to the existing association spanning 67 countries in Asia, Europe and few countries of Africa.

Commenting on this association, Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, said, “The last two years of our association with Manchester United Football Club has helped increase the awareness for the ‘Apollo’ brand across select markets. This expansion will help us in our brand building journey in the African and South East Asia regions and support our growth initiatives in various countries in the regions.” 

This association between the two organisations has resulted in the introduction of Apollo and Manchester United branded tyres in India, Thailand and the UK. Last year, a ‘Go The Distance’ football pitch, made using recycled rubber, was also inaugurated at Old Trafford in the UK. Similarly, the two organisations also came together to nurture young football talent from India.