Indian Cricket Star Hardik Pandya To Be Official Brand Ambassador For Hyundai Exter

Published June 12, 2023
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The Exter, Hyundai’s entry-level SUV, will go up squarely against the Tata Punch

Hardik Pandya to be Hyundai Exter’s official brand ambassador.
The micro SUV is slated for India launch on July 10.
It will be the carmaker’s entry-level SUV, slotting below the Venue.
Gets a sunroof as well as standard six airbags and electronic stability control.
Expected to have a starting price of around Rs 6 lakh.

Hyundai India has announced that Indian cricket star and captain of IPL team Gujarat Titans, Hardik Pandya, will be its official ambassador for the Exter SUV. Slated for an India launch on July 10, the Exter will be the Korean marque’s smallest SUV in India and will go head on with the Tata Punch.

Commenting on this exciting development, Pandya said, “I am really excited to partner with Hyundai for their new and highly anticipated SUV - the Hyundai Exter. I am very passionate about cars and this SUV fits into my style perfectly. It is spacious and stunning inside, dynamic on the outside and loaded with all that you need to venture outside. From its bold stance to its thrilling drive, this one is a real game changer. I am sure India will fall in love with the Hyundai Exter.”

Hyundai says the reason behind choosing Pandya as its brand ambassador for its micro SUV is due to his unwavering confidence, composure on the field and decision making skills. In fact, the cricket star managed to take his team to an excellent second position in the 2023 IPL, narrowly missing the win to Chennai Super Kings in a nail biting final.

Coming back to the Exter, it features an upright SUV-like styling with plenty of retro design elements, giving it a nice charm. It also comes loaded with features such as a sunroof, which we Indians love, and standard safety kit such as six airbags and electronic stability control. To know more about Hyundai’s upcoming micro SUV, check out this report.

The Hyundai Exter, when it goes on sale next month, is likely to have a starting price of around Rs 6 lakh (ex-showroom). Apart from the Tata Punch, the micro SUV will lock horns with the Maruti Suzuki Ignis, Mahindra KUV100 Nxt and select variants of the Renault Kiger and Nissan Magnite.