Mahindra Thar’s RWD Trims Help Boost Sales; 68% Increase In YoY Sales Seen This April

Published May 13, 2023
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Mahindra brought down the entry-level price point of the Thar with the launch of the RWD trims and is now cashing in on the success

Mahindra Thar’s RWD Trims Help Boost Sales; 68% Increase In YoY highlights

Mahindra sold 5,302 units of the Thar in April 2023.
Mahindra Thar diesel dominates April sales chart with 81.06% share.
Total sales in April 2023 recorded a 68% increase over April 2022, where Mahindra sold 3,152 Thars.
Sales of diesel trims witnessed an 87% YoY increase in April 2023.
1,004 petrol units sold in April account for a 17% increase over April 2022.

It's been three successful years for the Mahindra Thar in the country. And while that might cause some to think that the sales for the lifestyle SUV might steadily decline, the current situation is the exact antithesis of it. The sales figures are going strong and it’s the diesel that is dominating the offence and understandably so.

Here’s a look at the sales figures:

	Mahindra Thar Diesel	Mahindra Thar Petrol	Total Sales
Sales in April 2023	4,298 (81.06%)	1,004 (18.94%)	5,302
Sales in April 2022	2,294 (72.7%)	858 (27.3%)	3,152
YoY percentage increase	87%	17%	68%

With total sales of 5,302 units in April 2023, the Mahindra Thar witnessed a 68% YoY growth in the same month. Just like in April 2022, diesel variants dominated the sales chart, but they further cemented their supremacy with a total sales share of 81.06%, compared to the petrol’s 18.94% share.

The elementary reason behind the rise in the sales of the Mahindra Thar has to be down to the launch of the rear-wheel-drive (RWD) iteration of the SUV this year. With its launch, Mahindra brought the prices of the SUV down as the 1.5-litre diesel engine and sub-4 metre length put it in a lower price bracket. This has made it more appealing to people who won’t necessarily need the off-roading capabilities of the 4WD system.

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The reason behind the diesel trims doing so well is likely down to its frugal fuel sipping nature compared to the petrol, and the aforementioned affordability factor of the diesel RWD trims. You can find the deets on its powertrain specifications here.

Prices for the RWD trim of the Thar range between Rs 10.54 lakh and Rs 13.49 lakh, while the AWD trims are spaced out between Rs 13.87 lakh and Rs 16.58 lakh (all prices ex-showroom). It rivals the Force Gurkha and will also take on the upcoming Maruti Jimny.