Ola S1 Touches 20K Sales Mark In October 2022

Ola Electric has been ruling headlines every week, and this time, it does so owing to its new sales milestone achieved in October 2022. The recorded 20,000 units are not just the highest number achieved by Ola Electric, but by any EV manufacturer in a month. Here are the things that could have contributed to the company’s success:

Luring Customers With Impressive Range And A Bunch Of Features

Ola Electric entered the market with the S1 Pro, which had the highest claimed range amongst e-scooters in India and packed features that were unlike any that we had seen. And to top that off, it came with a competitive price tag too. 

The company faced some setbacks initially, with some major quality issues and slow deliveries. However, Ola Electric eventually not only took care of problems relating to quality, but ramped up production to meet demand.

Simultaneously, the MoveOS 2.0 was rolled out, which brought new features and fixed some software issues that customers faced.

Took A Jab At The Bajaj Chetak And TVS iQube With The S1

Exactly a year after its unveiling, Ola introduced the S1, and at Rs 99,999 (ex-showroom inclusive of FAME II subsidy), the new affordable variant (based on the top-spec ‘Pro’ variant) borrowed most features from the Pro, but was short on performance. 

This made it an apt rival for the likes of Bajaj Chetak and the TVS iQube S, which demand a fair premium over the Ola S1 but don’t have as many features or a competitive claimed range.

Around the same time, the company began accelerating its charging infrastructure and even announced an extended warranty plan for the e-scooter, battery included. This move further cemented customer trust.

Set Its Eyes On Honda Activa’s Market Share

In a surprise move, Ola Electric introduced the S1 Air at Rs 79,999 which was bumped to Rs 84,999 (both ex-showroom incl FAME-II subsidy) a few days later. This made the S1 Air as affordable as 110cc scooters like the Honda Activa 6G, with substantially less running cost.

Shortly after, the MoveOS 3.0 roll-out was announced, adding more features including the ‘Moods’ themes. Furthermore, the company set up 50 Hyperchargers across the country and has a few more in the pipeline. 

With affordable offerings, a growing charging infrastructure and OTA updates, Ola Electric seems to be slowly evolving into a brand that offers a complete experience rather than just the product. And fueling this further is the company moving from an all-online-no-dealership model to introducing Ola Experience Centres in several cities. 

While the online model saves costs, the experience centres make the brand accessible and boosts popularity in Tier-II and Tier-III cities. Also, all this while, the company has been presenting some really impressive offers to buyers, further boosting sales.

Going by the sheer sales figures it is reporting each month, Ola’s e-scooters not just pose a threat to other premium EVs but also to some of the more affordable electric scooters and all of this has happened in just over a year!