Tata Zest Anniversary Edition launched in India

Published September 11, 2015
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The carmaker has launched a special edition of the Tata Zest to celebrate its first anniversary in the country

Tata Zest Anniversary Edition launched in India

Tata Zest is celebrating its first anniversary in India. To commemorate this occasion the carmaker has launched a special edition of the Zest in the country. This new edition is based on the XMS trim level and is launched in both petrol and diesel variants.

Commenting on the launch, Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, "We are delighted to announce that Zest from Tata Motors, which is the Company's first brand new product under its HORIZONEXT strategy, has completed one year in the industry. On this occasion, we would like to extend our gratitude to our customers for trusting the brand. Designed and developed with state of the art features, Zest has changed the face of Tata Motors and has successfully exemplified the Company's focus on best-in-class product and service experiences. With the special edition we celebrate its 1st anniversary with our customers and hope to see the brand evolve as a winner in its class in the years to come."

The anniversary edition Zest is draped in Vocal White paint scheme. It receives the anniversary theme body graphics on both its sides and an anniversary edition badge on the C-pillar. This special edition Zest also receives new wheel covers, piano black ORVMs, and body coloured front lower bumper.

The interior gets a bottle holder on the floor console, powered rear curtain with a remote for the rear windshield, special ‘Anniversary’ embroidery on the front seats, and illuminated front scuff plates.

The Tata Zest Anniversary Edition does not receive any mechanical updates and will be available in both petrol and diesel engine options. The petrol and diesel variants are priced at Rs 5.89 lakh and 6.94 lakh (ex-showroom, Delhi) respectively.

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