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Citroen Rolls Out Its Own Car Leasing Service


Citroen Lease aims to provide new-age mobility solutions in the country

  • Citroen joins the likes of Honda and Mahindra in rolling out car leasing services.
  • It has partnered with ALD Automotive, a leasing and fleet management company.
  • Citroen will roll out its first car for India, the C5 Aircross, in 2020.

With the rise of rental and ride-share facilities like OLA, Uber and Zoomcar, carmakers like Honda and Mahindra have also joined the trend with their own subscription-based services. And now Citroen will also join the party with the roll-out of its own car leasing services called Citroen Lease ahead of the launch of the C5 Aircross SUV in 2020.

These services, in an exclusive partnership with ALD Automotive, a globally renowned automotive leasing and fleet management company, aim to boost Citroen’s strategy for the Indian market in 2020 alongside the C5 Aircross. Through these leasing services, Citroen will provide new-age mobility solutions for individuals, small and medium-sized businesses, corporate and public sector. 

 

The C5 Aircross will be the first Citroen model to be launched in India via the CKD route. Post the C5 Aircross, Citroen plans to launch one model per year in the country. Spied testing in India on multiple occasions, the C5 Aircross will take on the likes of premium mid-size SUVs such as the Honda CR-V, MG Hector, Hyundai Tucson and the well established Jeep Compass in India.

 

Press Release: 

Chennai, October 3, 2019

Citroen, a globally successful brand of the auto conglomerate, Groupe PSA, is introducing “Citroën Lease” in India to offer full leasing services for its customers in India in an exclusive partnership with ALD Automotive, a globally renowned automotive leasing and fleet management company.  Citroën Lease solutions will provide new-age mobility solutions for individuals, small and medium -sized businesses, corporate and public sector.

Before the end of 2020, the launch of Citroën flagship, C5 Aircross SUV, will start Citroën’s long journey in India and this new strategic partnership in the leasing area will support Citroën’s ambition to become an inspired carmaker and the preferred mobility provider in India.

Commenting on the new leasing initiative, Roland Bouchara, Senior Vice President Sales and Marketing, Citroën India says, “We are inspired by India and we are committed to provide the best-in-class car ownership experience to our customers. Leasing is one of the favourite ways to have a car across the world and in India, it is slated to grow at a rapid speed. Citroën Lease will be available across the entire product line-up at an attractive monthly lease rental.  We are confident that our customers will benefit from this collaboration.”

Suvajit Karmakar, Chief Executive Officer & Whole-time Director, ALD Automotive India says, “We are proud and excited to partner with Citroën outside Europe, where we work very closely together to offer innovative and customised leasing solutions to our customers. The benefits of leasing to the customers include no upfront cost, no financial risk, efficient tax management, easy upgrade and hassle-free maintenance and insurance. With a strong product pipeline for India, Citroën Lease will be an attractive option for potential customers and we look forward to a mutually beneficial relationship with Citroën.”

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