Audi in Ferrari Land!

Guys just check out this video on the Audi R8. No this is more than just about a great sports car from the German auto maker.
 
What really catches the eye and the mind is the ferocious passion the Italians have for their venerable sports car maker Ferrari.
 
Now where does Ferrari creep into an Audi promo?

 
Well if you have a great sports car like the R8 and truly want to inform enthusiasts you have arrived, drive her through what is the heartland of supercar country in the world – the roads around Maranello, just two hours driving distance away from Milan. This region is home not just to Ferrari and Maserati but also to Lamborghini, Pagani and Zagato. The Italians take their supercar heritage very very seriously and so any attempt by a non-Italian to barge onto their turf is met with skepticism, disgust, astonishment and sometimes grudgingly, acknowledgement.
 
Check out the video to see all these emotional attributes at play and understand why we need to thank Italian aficionados as also upstarts like Audi which help keep the supercar movement super!