2016 Audi Q Drive commences

As part of its customer engagement program, Audi India has been successfully running the Q Drive for quite few years now. The German luxury car maker commenced the fifth edition of the popular driving program in Karnal. This year’s Audi Q Drive is a multi-city event that is held across 30 dealer loacations pan India. At the Audi Q Drive, enthusiasts of the brand and potential customer get to sample the luxury and performance. Most importantly, customers also get a taste of Audi’s Quattro technology. 

Joe King, Head, Audi India said, “The Audi Q range highlights the sportiness, the sophistication and the progressiveness of the brand, the Audi Q Drive showcases the functionality and capability of our SUVs while demonstrating their outstanding quattro capabilities on an off-road track. For all the Audi enthusiasts, it is the perfect opportunity to experience the grit and strength of the Audi range in a natural off-roading environment.”

Every year the Audi Q Drive is organised on custom-built off road tracks where the entire Q range of offerings i.e Q3, Q5 and Q5 are put through their paces. The track is designed to test key features are attributes like the Quattro system. Customers drive off the road and manoeuvre obstacles like hill climbing, hill-descend, slush, acceleration, braking, rumblers, axle twister and articulation and tilt angle. Over 10,000 customers have participated in this program since its inception in India.