MG Divulges Its India Strategy For Next 5 Years, Plans To Launch 5 Cars Including EVs

• MG plans to spend north of Rs 5,000 crores in India in the next 5 years.

• Will launch 4-5 cars by 2028, most of them EVs.

• Projects that EVs will make up for 65-75% of its total sales by 2028.

• Annual production capacity to be ramped up to 3 lakh units through a second plant in Gujarat.

• New plant will have a dedicated battery assembly area. 

• Focus on local manufacturing of battery components via joint ventures or third-party sourcing.

With an India debut in 2019, MG is one of the newest brands in the market. For a brand that hasn’t even completed five full years in the country, MG has been doing fairly well with multiple offerings including a couple of electric vehicles. But it seems like the carmaker is striving for a bigger foothold as it has just revealed a rather aggressive roadmap for the next five years. Here’s what you can expect from the British carmaker:

New launches

The carmaker has plans to launch up to 5 new cars in the Indian market by 2028, most of them EVs. And that makes sense because MG hasn’t shied away from being amongst the first to enter the electric segment and the ZS EV is a testament to that statement. Moreover, the recently launched Comet EV also caters to the volume-based segment. 

The marque is confident that EV’s will run the majority of its sales in India making up for 65-75% of its total deals made by 2028. 

Expansion plans

New launches and ambitious electrification plans will require the carmaker to expand its manufacturing capabilities, while focusing on localisation to keep costs in check. As a result, MG has revealed that it will acquire a second manufacturing facility in Gujarat itself, which will boost its annual production capacity to 3 lakh units (from 1.2 lakh). 

Focus on localisation 

The new production plant will include a battery assembly area to support MG's tilt towards an electric-heavy portfolio and bring down costs via local manufacturing of EV components. The latter will be done through a joint venture with another marque or by sourcing it from a third party. 

If this game plan wasn’t expansive enough, the carmaker is also planning to experiment with some cleaner fuel technology by investing in and exploring hydrogen fuel-cell tech and cell manufacturing once again via a joint venture or third party company. 

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To implement and execute this enterprising 5-year expansion plan, MG plans to shell out more than Rs 5,000 crore as part of its investment for the new plant and experimentation with cleaner technologies. Will this push bear fruit for the carmaker? Now that’s something only time will tell, but if the carmaker continues to follow its current path, we reckon fruit bearing would be the least of its problems.

As of now, the carmaker has a host of products, spanning various styles in its garage, including the ICE-powered Hector/Hector Plus and Astor SUVs, the Gloster full-size SUV, while the newly launched Comet EV (mini EV), and the ZS EV compact SUV make up its electric offerings.