MG Motor India Takes One More Step Towards ZS...
- Oct 22, 2019
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MG Motor India has announced that it will contribute towards the education of underprivileged girls with proceeds from the sale of the new Hector SUV. Part of the ‘MG Changemakers Initiative’, the car maker has partnered with IIMPACT, an NGO which specialises in providing quality education to young girls through its centres in remote villages.
The British automotive marque will be supporting 30 centres initially and will soon look to expand the number as its operations grow further in India. Previously, the carmaker had joined hands with The Better India to highlight how women can create a positive impact in our society. The carmaker had also joined hands with Trax to focus on road safety initiatives in the country.
The MG Hector is the debut model for the British automotive marque in India. Priced from Rs 12.18 lakh to Rs 16.88 lakh (ex-showroom), the Hector hopes to make a big dent in the SUV market. The next model to join the company’s India lineup will be the eZS all-electric SUV, expected to undercut India’s first long-range EV - the Hyundai Kona Electric. The eZS is slated to be launched by the end of 2019.
Here’s what MG had to say about the initiative:
MG Motor India to focus further on community building; commences contribution to girl child education with sales of MG Hector
Leveraging its partnership with IIMPACT NGO, the carmaker will contribute towards facilitating one month’s education for every girl child from every Hector sold
New Delhi, July 11, 2019: Underlining its commitment towards gender diversity and community development, marquee carmaker MG (Morris Garages) Motor India has commenced contribution towards girl child education with the commencement of sales of the MG HECTOR. Leveraging its partnership with IIMPACT NGO, the carmaker will contribute towards facilitating one month’s education for every girl child from every Hector sold.
In partnership with IIMPACT, an NGO engaged in providing quality education to young girls through its learning centres in remote villages across the country, MG has adopted and will be supporting 30 learning centres to begin with. MG India plans to increase this number substantially every year as the scale of its operations grows as part of its focus on ‘community building’.
Speaking on the partnership, Rajeev Chaba, President & Managing Director, MG Motor India, said, “As responsible corporate citizens, MG India and IIMPACT share a common vision of supporting, providing access to women to support themselves and transform their lives and the community around them. Educating and empowering the girl child is amongst the most impactful ways of doing so. With IIMPACT, the focus is on girls hailing from underprivileged backgrounds, as they work towards creating a better future for themselves. The initiative also enables owners of MG vehicles to contribute to and support a critical cause and become MGChangemakers.”
Commenting on the initiative, Rema Harish, Executive Director, IIMPACT, said, “We share a common vision with MG India, an organization which is focused on gender diversity as a core principle. Our aim is to provide access to quality education to the girl child, particularly in areas lagging in basic social services and economic development. Regional inequalities are compounded by historical social inequalities, particularly for the girl child. Our program seeks to bring about social change through education. We are grateful for this partnership which will help address issues in these specific areas.”
In 2018, as part of its efforts to highlight gender diversity, the carmaker collaborated with ‘The Better India’ for the “MG Changemakers” initiative, honouring 6 women trailblazers that inspired change in different communities across the country. The aim was to highlight how women, with their extraordinary spirit, peerless grit and determination, can create a positive impact within society. The carmaker also joined hands with TRAX NGO to launch its road safety initiative, ‘Road Safety and Juniors Programme’. Since its launch in November 2018, the programme has already been implemented across 257 schools in Gurugram and Faridabad, impacting over 300,000 school students.
MG Motor India is a future-ready organization that is trying to set industry benchmarks not only in terms of a young & smart work culture but also in terms of diversity; female employees already account for 32% of the company’s total workforce, with plans to further increase the number of women hires in the future. With a focus on four key organisational pillars of innovation, diversity, experiences, and community, the carmaker is building a strong base for its future operations.
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