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Kia Motors India has inaugurated its first-ever showroom in Noida, Uttar Pradesh. Apart from housing dedicated spaces for sales, after-sales and service facilities, the 12,000sq.ft. showroom also houses an art lounge and a café. Kia says that the new facility follows the design language of its global ‘Red Cube’ showrooms. The new showroom will be run by Allied Motors, a firm which has been associated with the automotive sector for over 75 years. Meanwhile, the carmaker is gearing up to launch its first-ever product for India, a compact SUV based on the SP Concept, in the second half of this year. It will go up against the Nissan Kicks, Renault Duster as well as its cousin, the Hyundai Creta. Check out Kia’s press release below for more details:
Kia Motors India inaugurates its first showroom in India
Noida, 14th February 2019 – Kia Motors’ first showroom in India was inaugurated by Mr. Kookhyun Shim, MD and CEO, Kia Motors India in Noida, Uttar Pradesh. This is step one in Kia’s endeavor to expand its presence in the country. The 12,000 sq. ft facility is equipped with dedicated consulting areas, state of the art lounge and café for customers and an exclusive new car delivery area to ensure an exciting experience of owning a Kia car. Additionally, the showroom is equipped with dedicated service facilities to meet the after-sales requirements of the customers. The showroom is based on Kia’s ‘Red Cube’ concept which has been developed to promote trustworthiness and to differentiate the dealerships from the grey and repetitive city landscape thereby designed portraying a dynamic brand. The Red cube delivers the most complete visual representation and design focused brand strategy, the showroom has a distinctive look, replete with the strong red fascia, side-return architecture, a clean and striking interior. This would allow the customers to have a more professional, comfortable and welcoming experience upon stepping inside the facility. It has a dedicated 6000 sq. ft. of sales and display area to cater to different demands of the customers. The experience will also extend to aftersales, where, under Kia Promise to care, customized offerings will be made available to the customer throughout his ownership period.
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