Audi Has A VR Solution To The Dreaded ‘Are We There Yet?’

Published January 8, 2019
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Debuts VR entertainment system for rear seat passengers which incorporates the movement of the car to enhance the experience

Audi debuts VR entertainment system for rear seat passengers at CES 2019.
The system uses VR headsets with dedicated games/videos/visual content which uses the movement of the car to enhance user experience.
The system is being showcased at the CES 2019 with a ‘Marvel’s Avengers: Rocket’s Rescue Run’ game co-developed with Disney.
The technology will be offered to other car makers and interested digital content developers through Audi’s subsidiary, holoride GmbH.

Audi has introduced a new in-car VR entertainment system at CES 2019. Targeted at rear seat passengers who might get bored during long-distance road trips, the system uses VR headsets with dedicated audio-visual content which works in tandem with how the car is moving in the real world.

Those visiting the Consumer Electronics Show (CES) at Las Vegas this year can experience this technology in a specially designed Audi e-tron with a specially designed ‘Marvel’s Avengers: Rocket’s Rescue Run’ game. The specially developed game lets players navigate a ‘Guardians of the Galaxy’ spaceship through an asteroid field with Rocket Racoon. The demonstration doubles up as a teaser to Marvel Studios’ ‘Avengers:Endgame’, which is set to hit theatres this spring.

Audi is opening up its VR platform to other car manufacturers and content developers through a start-up company called holoride GmbH created by its subsidiary, Audi Electronics Venture GmbH. Audi envisions the platform to spawn a lot more content than just games. It could also be used for educational purposes or to improve tourism - the possibilities are endless. It could even possibly put an end to the question ‘Are We There Yet?’ in the near future. On the flipside, barf bag manufacturers may see an uptick in business too!

Audi says it will be launching the system in one of their upcoming cars, most probably the e-tron electric SUV, “within the next three years”. Stay tuned for more details