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Why Isn’t The Ford EcoSport In India A Proper Dual-tone Offering Yet?


Despite being offered with a black roof, it's not as ‘two toned’ as its international counterpart

 

A long running product in India, the Ford EcoSport has undergone several updates since its launch in 2013 but there’s still one thing missing in the sub-4 metre SUV: a proper dual-tone option, which is present in rivals Renault Kiger, Tata Nexon, and Maruti Vitara Brezza.

Sure, the model sold here does get a black roof limited to the top-spec ‘S’ and we also had the Thunder Edition that added a black decal on the bonnet  as well. But, neither of these really count as a full-fledged dual-tone option. On the other hand, the EcoSport sold abroad does get a proper dual-tone body shade with contrast colours extending to the pillars and the ORVMs. Heck, the Euro-spec model also gets a black shade with orange dual tone, a trendy colour combination for the sub-4 metre SUV.

So the one here not getting a proper dual-tone option is surprising considering the model is exported from the plant in Chennai to many international markets, including North and South America. 

There is a silver lining to this, though, as Ford India recently launched the SE variant, which comes without the tail-mounted spare wheel. This body style was already offered as an option abroad before being introduced in India. Since the carmaker doesn’t seem to have plans for a generation update in the near future, and has been constantly making minor revisions to the EcoSport, we can hope for a proper dual-tone option in India soon. 

It is currently priced from Rs 8.19 lakh to Rs 11.69 lakh (ex-showroom) and takes on the likes of the Nissan Magnite, Kia Sonet, Mahindra XUV300, Toyota Urban Cruiser, and the Hyundai Venue.

More on Ford EcoSport

Ford EcoSport

Ford EcoSport

Rs. 8.19 Lakh Onwards
Ex-showroom, Delhi
View July Offers View On Road Price
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