Customise Your Tata Altroz Online Even Before It Leaves The Factory!

• The Altroz is available in five variants: XE, XM, XT, XZ and XZ(O)
• The four customisation packs are aligned with the variants on offer.
• This is the first time in India that a mass-market carmaker is offering customisation options from the factory.
• Pricing of all the packs will be announced with the launch of the car in January.

Tata has unveiled the much-anticipated Altroz and we know everything about this premium hatchback. But you’ll have to wait till December 9 to find out how the car drives and what we think about it. One interesting thing about the Altroz is that it comes with various factory customisation options, which are split into four packs: Rhythm, Style, Luxe and Urban. Here’s what these are about: 

To begin with, the Altroz is offered in five variants: XE ,XM, XT, XZ and XZ(O). This is the first time in India that a mass-market carmaker is offering customisation options right from the factory.  What you basically get are some select packs with handpicked features so that you don't have to shell out and get the top-variants. Think of this as a shortcut to add some noteworthy features to the variant of your choice. These packs can be selected online and configured through Altroz’s dedicated webpage. The car can also be booked online against a token amount of Rs 21,000 (adding a pack will increase your booking amount to Rs 31,000). For more insight on the variants and the features on offer, head here. 

Rhythm Pack
(Available for XE and XM variants)

It adds these features to the base XE variant:

• 3.5-inch infotainment system

• 4-speakers

• Dual-tone horn

• Remote key

For the XM variant you get features such as:

• 7-inch touchscreen infotainment system

• 4 speakers+2 tweeters

• Dual-tone horn

• Remote key

• Reverse camera with display

Style Pack
(Exclusive to the XM variant)

• 16-inch wheel caps

• Contrast black roof

• Body-coloured ORVMs

• Chrome air vents

• Front fog lamp with DRL

Luxe Pack
(Exclusive to the XT variant)

• 16-inch stylized steel wheels

• Contrast black roof

• Body-coloured ORVMs

• Chrome door lever

• Leather-wrapped steering wheel and gear knob

• Height adjustable driver’s seat

• Rear fog lamps

• Rear armrest

Urban Pack
(Exclusive to the XZ variant)

• Contrast black roof

• Body-coloured ORVMs

• Body-coloured centre console insert

• Body-colour aircon vent bezel

There are no customisation packs available for the XZ(O) as it is basically the XZ with the dual-tone contrasting black roof. Tata has not yet revealed the pricing of these packs, and we believe it will come to light only once the Altroz is launched in January. The Altroz comes with the choice of two engine options: a 1.2-litre naturally aspirated petrol (86PS/113Nm) and a 1.5-litre diesel engine (90PS/ 200Nm) paired with a 5-speed manual gearbox.