Honda may reveal Hero Splendor competitor today

Honda Motorcycle and Scooters India (HMSI) seems to have a new potboiler in the making. The company has posted on their website a teaser image of what it terms the next "SuperStar," along with a message that suggests that bike would be revealed on April 17. Going by the bike's silhouette, it seems to be none other than the 100cc bike (codenamed K23) that will take on the undisputed king of the entry-level commuter segment, Splendor. Also Read: Honda Dream Neo 110cc bike Launched

The bike, based on Honda’s 110cc offering Dream Yuga, would expand the company's Dream range of bikes. But unlike the Dream Yuga which is powered by a 109cc engine, the new bike will be powered by a 100cc motor. The brief for engineers at Honda was to tune the new engine for maximum fuel efficiency, which is the main USP of Splendor. Currently, the Dream Yuga is priced at Rs 45,101 ex-showroom Delhi which is Rs 2,850 more than the Splendor but the new offering holds the promise of being priced at par with the Hero bike or even below it. 

Honda plans to sell around 6 lakh units of the new bike in FY 2014. Together with the Dream Yuga, it has aimed sales of around 12 lakh units. If Honda manages to achieve this target, it would make the Dream series of bikes' to account for around 30 per cent of the company's overall sales.