Norton Manx R V4 Superbike, Manx, Atlas And Atlas GT Adventure Bike Unveiled At EICMA 2025

Norton is roaring back in style under the ownership of TVS, as the storied British marque has unveiled its “Resurgence” strategy. Four new machines signal a full-throttle return: the superbike flagbearer Manx R, its street-focused sibling Manx, and two adventure twins – the Atlas and Norton Atlas GT.

Norton Manx R

Leading the pack is the Norton Manx R superbike with a 1200cc, 72-degree V4 that churns out 206PS at 11,500 rpm and 130Nm at 9,000rpm. It manages to have a remarkably rider-friendly envelope, as Norton’s engineers studied 30,000 km of real-world telemetry to hone mid-range delivery rather than chasing peak numbers alone. The dry weight of 204kg means a near 1PS/1kg power-to-weight ratio. Its cast aluminium monocoque frame, semi-active Marzocchi suspension, single-sided swingarm, carbon-fibre wheels, super-top-spec Brembo Hypure brakes, and an 8-inch touchscreen TFT with full connectivity ensure that Norton is on-par with its rivals.

Norton Manx

Then there’s the Norton Manx without the hard ‘R’, which is the everyday ‘usable’ ­streetfighter naked bike version. While Norton has held back on full specifications for now, it promises the same design language, the same emphasis on rider connection, but with relaxed ergonomics and a more approachable stance for the road rather than track. It’s the (slightly) less feral, more refined sibling in the superbike camp.

Norton Atlas

The adventure category is answered by the Norton Atlas and Atlas GT. These bikes mark Norton’s push into the mid-capacity adventure/touring segment. They share a newly developed 585cc, liquid-cooled, parallel-twin engine making 70PS. It's in a package that’s significantly more accessible than the V4 monsters (but will still command a considerable premium, objectively speaking).

The Atlas is designed for versatility with wire-spoke wheels and more generous suspension travel. The Atlas GT, meanwhile, pushes the envelope for road-biased touring: lower seat height, more touring friendly ergonomics, and alloy wheels. Both machines inherit the Norton V4’s premium feature set: 8-inch TFT screen, keyless start, full suite of electronic riding aids – but with an emphasis on usability, and global reach (including India).

Norton’s Future Plans

With the global dealer network expanding to over 200 locations by early 2026 and production at their Solihull centre plus local capacity in India, Norton is clearly no longer just a boutique British brand – it’s positioning itself as a global premium brand. The company will bring all of its bikes to India by the end of 2026.