Premium products become affordable, sounds good, right? But are there any compromises? Else, how have KTM and Ather managed to price their premium products lower? In this video, Arun and Jehan take a deep dive into the changes and whether it actually makes sense or the products are being diluted.
Jump to your preferred chapter:
00:00 Introduction
00:29 Inspiration From Honda
01:01 Ather 450X Price Lowered
03:32 New Ather’s Compromises
06:11 KTM 390 Adventure X
06:46 Arun’s Controversial Opinion Alert
07:09 TC Needed?
08:40 Royal Enfield’s Subtle Approaches
09:40 TVS Has Also Done It??
10:20 More Such Products Expected
Host: Arun Mohan Nadar, Jehan Adil Darukhanawala
DoP: Gaurav Chandrashekhar, Kamesh Chauhan
Editor: Sumit Vanjari
Graphics: Shreelesh Shirke
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Harley-Davidson HD4XX - Harley’s Desi Hero Motorcycle: https://youtu.be/WG3lt7Habqs
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