Citroen Partners with CarDekho For Pre-owned Car Business

Published April 10, 2019
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3 min read

Along with its other plans for the country, the French brand is also aiming to venture into the pre-owned Indian car market.

Citroen Partners with CarDekho For Pre-owned Car Business highlights

Citroen and CarDekho have signed a MoU for pre-owned trade-in partnership.
Citroen will be launching its first car by 2020.
CarDekho is India’s leading online portals.

Citroen announced its entry into the Indian market last week with plans to launch its first vehicle by 2020. The French carmaker has now announced plans to extend its operations to the used car business in partnership with CarDekho, India’s biggest platform for buying and selling used cars.

At the event to announce the partnership, Citroen and CarDekho signed a MoU ( memorandum of understanding) for pre-owned trade-in partnership. The new partnership will help Citroen develop a seamless digital experience for its pre-owned customers.

The C5 Aircross SUV will be the first model from the French stable, and is expected to launch by 2020. Citroen also plans to manufacture the car in India and introduce it to other markets later. Along with this, it is also planning to introduce a range of products for India and is eyeing the fast-growing SUV segment, with plans to launch one new model every year.

CarDekho.com is India's leading automotive research portals and has its own website and app that carry rich automotive content such as expert reviews, detailed specs, prices, comparisons, and videos. It also happens to be our sister publication.

Here is what Citroen and CarDekho have to say about the announcement:

CITROEN PARTNERS WITH CARDEKHO TO DEVELOP PRE-OWNED SEAMLESS DIGITAL EXPERIENCE FOR CUSTOMERS

Within a week of the brand’s launch in India, Citroën is continuing its announcement with pre-owned car business, in partnership with the leading online portal, Cardekho.

This partnership represents one of the first step towards offering ATAWADAC experience to our customers.

Roland Bouchara, Senior Vice President Sales & Marketing, Citroën India, Mr. Amit Jain, CEO & CoFounder, CarDekho were present at the event to launch the partnership between Citroën & CarDekho. Mr. Joel Verany, Vice President Sales & Network Development, Citroën India and Mr. Abhishek Gautam, COO Auctions, CarDekho signed the MoU for PreOwned Trade-in partnership.

Commenting on the new partnership, Mr. Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “With the launch of the Citroën brand in India, we are planning to reinvent automotive distribution with omni-channel customer journey to deliver ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) experience to customers. The key to successful digital transformation for a car manufacturer is to offer seamless experience by personalised digital sales and service processes for the customers. Pre-owned cars are a mobility solution for many customers in India, and we will expand our presence in the market to achieve the ambition of becoming the customers’ preferred mobility solution. We are confident that in Cardekho, we have found a strong, dynamic partner to provide a value proposition for the customers in the Indian pre-owned car market."

Sharing his views on the partnership and pre-owned car business, Mr. Amit Jain, CEO & Cofounder, Cardekho, said, “Cardekho is one of the trusted and widely used platform in the world, with an unrivalled offering of personalised services for buying and selling used cars in total security and at the best price, thus guaranteeing complete satisfaction to the customers. The pre-owned car market is tipped to grow rapidly in the next few years. We are proud to partner with one of the prominent French automobile company and together, we will ensure that ATAWADAC experience is delivered to our customers, looking for the best solutions in the pre-owned car market.”