Chevrolet, the American ‘bowtie’ brand, was established in 1911 and came under the General Motors fold in 1917. Before Chevrolet came to India, General Motors faced a tough time establishing itself as a carmakers than can produce cars domestically and sustain it. The Opel brand didn’t work and it was tarnishing the carmaker’s image heavily. Finally in 2003 a fresh call at the Indian car market was taken with the introduction of Chevrolet.
Chevrolet, the American ‘bowtie’ brand, was established in 1911 and came under the General Motors fold in 1917. Before Chevrolet came to India, General Motors faced a tough time establishing itself as a carmakers than can produce cars domestically and sustain it. The Opel brand didn’t work and it was tarnishing the carmaker’s image heavily. Finally in 2003 a fresh call at the Indian car market was taken with the introduction of Chevrolet. ...Read More
