Bajaj has been among the oldest two-wheeler manufacturers in the country. The Chakan based two-wheeler manufacturer was hugely popular for its Chetak range of scooters. With every major Indian manufacturer joining hands with established international brands to introduce cost effective and frugal motorcycles in India, Bajaj partnered with Kawasaki Motorcycles. The Bajaj-Kawasaki motorcycles didn’ sell as significantly as the Hero-Honda motorcycles they did manage decent numbers.
The most adventurous product to be launched from this partnership has to be the 180cc Eliminator cruiser which was the first of its kind performance cruiser motorcycle to be launched in India. But the game changing motorcycle was the Pulsar range of motorcycles that was launched at the turn of the century. In the form of the Pulsar twins, the Pulsar 150 and 180, Indian consumers got a taste of performance and features like disc brake and electric start was standard making it tremendous value for money proposition.
Since then the Pulsar brand has evolved wonderfully and Bajaj Auto still rules the roost in the Indian performance motorcycle segment. Other popular models from its stable include the Discover range and Platina. The Chakan based bikemaker has always been on the fore front of introducing new features and technology in the Indian market and its patented technologies include DTS-i and ExhausTEC etc. Bajaj Auto has been adamant from joining the scooter segment despite the tremendous boom it’s been witnessing as it feels motorcycles are more profitable.Read MoreRead Less