Attractive price tag and practicality make the compact MUV a success within three weeks of launch
Mahindra’s compact MUV, the Quanto, that was launched three weeks ago at a market shattering price of Rs. 5.82 lakh (ex-showroom Mumbai) has already recorded 5,000 bookings.
The reasons behind the Mahindra Quanto’s success are understandable. Compact dimensions (sub-four meter length) and capacity to seat seven makes it the ideal city runabout in our congested urban environs.
So much so, that its practical side has made up for its widely reported refinement issues primary of which is the high NVH levels from the 1.5-litre three-cylinder diesel engine. However, with 101PS of power and 240Nm of torque, the Quanto does manage to trump its hatchback rivals by quite a margin.
The compact SUV segment is something the global market is looking at as these vehicles pack in a lot of appeal with their sporty design language and enhanced practicality over their premium hatchback counterparts. And although the Quanto is an MUV, its design language, lowered ride height, roof rails and the tailgate mounted spare wheel do make it look like an SUV of sorts.
To top it all, the Mahindra Quanto’s attractive price bracket of Rs. 5.82 lakh to Rs. 7.36 lakh (ex-showroom Mumbai) for the top-of-the line C8 variant that packs in all the bells and whistles is bang on the money for top models of premium diesel hatchbacks that can seat five passengers.
That in itself is the key to cracking the Indian market with a population of 1.22 billion.
Commenting on the response to Quanto, Pravin Shah, Chief Executive - Automotive Division, Mahindra & Mahindra said, “It is a delight that the Quanto has received over 5,000 bookings in a short span of 3 weeks. This response strengthens our belief that Quanto will be able to create a new category within the SUV segment with its unique value proposition. This gives us the confidence that the customers appreciate the Quanto’s distinctive looks, flexible 5+2 seating and go anywhere capability. We would like to thank them for the conviction they have shown in the Quanto.”