Mahindra Group forays into e-commerce with M2ALL

Mahindra Group has announced its debut into the rapidly growing e-commerce space with the launch of M2ALL. This e-marketplace will offer a range of Mahindra products and services to its customers and the automaker has even begun taking bookings for the new Mahindra TUV 300 compact SUV through this platform. (Also read: Mahindra TUV300 Test Drive Review)

M2ALL was developed under the guidance of VS Parthasarathy, Group CFO, Group CIO, President - Group Finance and M&A, who said, “This new digital platform will offer our customers an enhanced buying experience that combines the speed and convenience of e-commerce transactions with the trust and reliability associated with the Mahindra Group.”

“We not only plan to enable all Mahindra businesses to sell their products and services on M2ALL, but also give other manufacturers and sellers of complementary products and services, a unique platform to reach out to our customers,” he added further.

Customers can browse over 400 Mahindra products and services and currently order over 40 of them, including vehicles, real estate, gensets, and two-wheelers among others through this portal. This portal works on the ‘click-and brick’ model with the products being ordered online, and Mahindra’s partners – its dealers, distributors, and logistics teams helping in delivery.

M2ALL also offers Mahindra Group companies and external sellers, eCommerce technology, including online catalogue management services, seamless integration with payment gateways, back-end integration with business ERP systems, and support services such as digital marketing, data analytics, logistics and call center services.