Land Rover extends support to save tigers in India

Land Rover, the second-oldest four-wheel-drive car brand in the world, has extended its support to the Born Free Foundation’s partner organisation, Satpuda Foundation, to carry out critical conservation work in the country’s central tiger reserves. The Freelander given to Satpuda Foundation features the distinctive Born Free white paw prints.

The apex predator has become a highly endangered species due to poaching and loss of their natural habitat. In fact, their numbers have now dropped to just 3,500 worldwide. Land Rover’s initiative of extending its support to Satpuda Foundation is indeed commendable.

Mark Cameron, Brand Experience Director at Jaguar Land Rover, says, “Land Rover’s on-going partnership with the Born Free Foundation has already helped support some of the Foundation’s most important projects in the UK, Kenya, Ethiopia, South Africa and Sri Lanka. With this addition of the Land Rover Freelander to the Satpuda Landscape Tiger Programme, I believe together we will now make a real contribution to the conservation of the endangered Tiger in India.”

Will Travers OBE, President of the Born Free Foundation, explains, “In one form or another Land Rover has been part of Born Free’s DNA for nearly seven decades, all the way back to the days when George and Joy Adamson used a Land Rover to help return Elsa the lioness to freedom, a story that inspired Born Free the book, and the film.”

“Today the link is even stronger with Born Free- branded Land Rovers already deployed in wildlife hotspots in South Africa, Kenya, Sri Lanka and Ethiopia. Now India will benefit from this strategic alliance and I am delighted that a brand new Freelander will be assisting in our efforts to protect wild tigers as part of our Satpuda Tiger Landscape Project, as well as help prevent their continued devastation at the hand of poachers,” he further adds.

Our good wishes to both, Born Free Foundation and Land Rover in their noble cause to help save our national animal.