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Bajaj Expands Its Electric Outreach By Investing In Yulu


Specially designed two-wheelers will be provided by Bajaj for shared mobility

  • Yulu is one of the rapidly growing shared e-mobility platforms available in India.
  • Bajaj will invest $8 million (roughly Rs 58 crore) in Yulu.
  • New e-mobility solutions like an e-bike could be developed in the near future.

Bajaj Auto seems to be the mainstream Indian two-wheeler brand to lead the charge when it comes to electrification. Its Chetak electric scooter has already created waves in the scooter segment even before it has been launched, while a more powerful version is already under development. Bajaj also wants to tap into the shared mobility space as it has invested in Yulu, a prominent shared e-mobility platform available in India. Under this partnership, Bajaj plans to develop better solutions to solve the congestion and pollution issues that currently plague the country.

What does that mean? Bajaj’s Urbanite electric technical division could work on an e-bike or a low-maintenance low-speed electric scooter for Yulu’s e-mobility platform. These EVs will be easy to manufacture and be cost effective as well. Yulu’s expertise in years of operation will be taken into consideration while manufacturing these products.

Bajaj Auto’s Rajiv Bajaj said, “At BAL, we believe that the two factors of congestion reduction and pollution control will drive the segment of shared micro-mobility in the future. That coupled with the expansion of Mass Rapid Transport System like metro in large cities will further boost the demand for flexible last-mile connectivity. In Yulu we find an experienced and committed partner with robust achievement of success metrics in a very short time. And this is why we decided to partner with them in their journey of bringing Yulu service to every neighborhood of Urban India."

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