You Can Spec Your Nissan Magnite Via A 3D Configurator

It might be the same as the configurators other carmakers offer, but Nissan’s latest one has one extra feature that will make your life easier


Nissan India and Eccentric Engine have joined hands to release Concierge, an one-of-a-kind 3D configurator where you can have a closer look at your prospective purchase in 3D from the comfort of your home. The online configurator is aimed to give you a realistic experience of the vehicle on your screen. 


Not only does it show a 360-degree view of the vehicle, customers can explore the vehicle’s features, colours, variants, and technical specifications via this live commerce platform. This is very much similar to other platforms like Tata’s Imaginator or Skoda’s online viewing experience. But Nissan’s configurator one-ups both the platforms by offering live intervention where a company official will guide you about the vehicle.  


Varun Shah, the co-founder of Eccentric Engine, was kind enough to show us a live demo. This feature can be accessed via a ‘Live Intervention’ button where the personnel will first explain about the Magnite, its variant lineup, and colour options. Moreover, he or she will even explain differences between the different variants exterior and interior finish.

After having your doubts cleared, you can book the vehicle online via Nissan’s Shop@Home platform if you’re interested.  


This one-of-a-kind platform was possible due to Eccentric Engine’s One 3D platform. In fact, the tech company is banking on this platform after the Covid era considering most carmakes have shifted to online platforms for car sales. The tech company is further backing up its claims saying that India has seen more than 300 percent growth in exploring cars online in 2020. 


At present, Nissan is offering this feature only for the Magnite. We expect this tech to be available in not only more Nissan models, but with more manufacturers to make life easier for online car buyers. 

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