Roadster Becomes First Indian Clothing Collaborator With MotoGP

Roadster, which is Myntra’s top-selling outdoor lifestyle brand, has launched a variety of licensed Roadster MotoGP™ riding gear. This is the first ever online Indian store to enter into an exclusive collaboration with MotoGP, the world’s premier motorcycling championship, and pinnacle of two-wheeled motorsport.

The Roadster MotoGP special edition includes a variety of clothing and accessories – such as a huge range of jackets, denims, and t-shirts – for bikers. The selection of fashionable riding attire delivers outstanding style, along with protection. These clothes are engineered with premium quality fabric, with no compromise on design and comfort.

By bringing all these premium clothing products to India, Roadster has set a new ‘code for the road’. The seller will focus on functionality, design and, of course, affordability of its products. The unique riding jackets are to be priced at around Rs 10,000 and the shirts and t-shirts will cost in the range of Rs 1,000 and 900, respectively. Now, let's talk about the quality of the products that this brand had to offer – the abrasion-resistant jackets have incorporated air vents and accordion panels to provide maximum movement for the rider, along with a detachable thermal lining, which makes it a versatile fit for all weather conditions. The denim riding pants are made of premium, hand-discharged indigo fabric, which will be stretchable and easy to wear. The Roadster MotoGP collection will also feature cotton t-shirts and shirts that are specially designed to absorb moisture while riding.

Speaking about the association with MotoGP, Gunjan Soni, chief marketing officer and head of the international brands business, Myntra, said, “By becoming the first Indian clothing brand to partner with MotoGP – the world’s premier motorcycling championship, we hope to abide by Roadster’s fiery attitude to evocate relentless oomph. The premium motorcycle industry in India is set to grow at a CAGR of 30% during 2014-2019. This is fuelling a surge in biking enthusiasts on the lookout for high-quality riding accessories and apparel. We understand motorcycling is more than a sport but a thriving lifestyle for today’s youth and hope to address the growing demand for functional and stylish motorcycling fashion in India through this association.”  

Roadster is Myntra’s top outdoor lifestyle brand, but after its collaboration with MotoGP, who knows, the online portal might just rise to become the best in terms of accessories to riders. Unfortunately, we could not have a glance at the products on offer, but, being a motorcycle enthusiast, all I can say is, after this tie-up with MotoGP, Roadster will offer products that are going to be outstanding.