Nissan Micra is going off-shore

Nissan's new compact hatchback, Micra is all set to hit the international roads as Nissan Motor India Pvt. Ltd. (NMIPL) announced on October 5, 2010 the start of export of this 'Made-in-India' Global compact hatchback. The first major consignment of 3866 cars has already left Ennore Port to cater to the demands of the European markets.

Earlier, in April this year, Nissan successfully tested out the first trial consignment of six cars to Barcelona from its Oragadam Plant to Ennore Port. The Nissan Micra model to be exported is built on a very versatile V platform and is under the compliance of the different safety regulations and environmental rules under the different criteria of the catering markets.

Speaking on the occasion, Mr. Kiminobu Tokuyama, Managing Director & CEO, NMIPL, said, "It is a defining moment for all of us at Nissan in India as we begin a new chapter of business through the start of Exports. This milestone completes our vision of making the Chennai plant a strategic hub for both the domestic market as well as for exports."

The compact hatchback, with its affable appearance, is also engineered for easy handling and sprightly performance, while realizing class-leading fuel efficiency. The plant at Oragadam near Chennai operates in full compliance with the Alliance Global Manufacturing Processes and Quality Standards.

With this Chennai should become the strategic hub for both domestic and exports in Nissan's global growth strategy. The company aims to export over 110,000 units in FY 2010-11 to more than 100 countries including Europe, Middle East and Africa.