Benelli sells 100 motorcycles in Bangalore in just three months

DSK Motowheels, the parent company for Benelli motorcycles in India announced that it sold 100 units in Bangalore within 90 days of commencing operations. It is the first occasion that a premium motorcycle manufacturer has managed to sell 100 units within three months of a dealership being set up. The keys of the 100th DSK-Benelli motorcycle were personally handed over to the customer by Shirish Kulkarni, Chairman, DSK Motowheels in a ceremony commemorating the achievement. To celebrate this occasion, Benelli owners from Bangalore rode down to Kolar. The dealership for the Italian brand is situated at Lal Baugh Road, near Richmond Circle. The entire range of Benelli motorcycles starting from the 300cc, TNT300 to the flagship TNT1130R is sold at the Bangalore showroom. All the Benelli motorcycles in India are CKD units and are put together at the DSK Motowheels assembly plant in Maharashtra. 

Speaking on the achievement, Shirish Kulkarni, Chairman, DSK Motowheels, said, “Bengaluru, in recent times, has emerged as a city with a particular fondness for motorsports. Since the launch of our exclusive showroom for DSK Benelli superbikes, we have received an overwhelming positive response. The remarkable feat of achieving 100 superbike sales in three months in Bengaluru alone, not only highlights the brand value and customer patronage of DSK Benelli, but also demonstrates the growing market for superbikes in India.”

Benelli is among the latest entrants in the fast growing performance motorcycle segment in India that is witnessing a solid growth with respect to sales. Italian bikemaker Ducati followed suit and MV Agusta is in talks with Kinetic Engineering to enter our market soon.