Nissan becomes official car supplier for ICC

Published October 14, 2015
Views : 2558
1 min read

Nissan and ICC have signed an eight year deal by virtue of which the Japanese carmaker will be the official car supplier for all ICC events

Nissan becomes official car supplier for ICC

Nissan announced today that it has joined hands with the International Cricket Council (ICC) as the official car partner for all the latter's sporting events. Under this new arrangement, Nissan will be the official car supplier for all ICC events for the next eight years, replacing previous supplier Hyundai. As part of the contract Nissan will be associated for the following events - the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19, Women's Cricket and qualifying events.

Commenting on the agreement, David Richardson, chief executive, International Cricket Council, said: "The ICC is delighted to welcome Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events. Nissan is one of the world’s leading motor companies and boasts a strong international presence in both new and established markets. Nissan’s values are closely aligned to those of the ICC, to be innovative, with a strong focus on delivering exciting and unique experiences for our fans and stakeholders.”

As a global partner, Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events.

Was this article helpful

Yes No