Premier Rio launched!

  • Oct 28, 2009
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The comeback vehicle for Premier Automobiles has been launched between Rs 5.25 lakh and Rs 5.95 lakh!

Premier Automobiles has launched the Rio compact SUV, in a bid to reclaim its place as a player in the Indian automotive scene. The vehicle was launched today in Mumbai, and is expected to rival not only entry level SUVs but also some of the larger hatchbacks in the market, with its space, presence and a diesel engine as its USPs.

With its significantly higher headroom, the Rio also offers more storage space than the large hatchbacks without enlarging its exterior dimensions significantly. Premier is touting the vehicle as India's first compact diesel SUV, which in fact is true given that the similarly structured and positioned Maruti Suzuki Gypsy comes only with a petrol engine option.

The pricing of the Rio, after taking the Premier brand into consideration, could have been a little more cut-throat. The car has been launched at a price of Rs 5.25 lakh for the base version without air-conditioning and power steering, Rs 5.50 lakh for the mid-version with A/C and power steering, and Rs 5.95 lakh for the top of the line model with alloy wheels, roofrails and ABS with EBD.

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