Volkswagen Volksfest 2019: Benefits Of Upto Rs 1.8 Lakh On Polo, Vento and Ameo Models

• Other benefits include exchange bonus, loyalty benefits, extended warranty and roadside assistance (RSA).
• Customers will be able to avail of these benefits across the VW's 132 sales touchpoints across 102 cities until 31 October 2019.
• You can also get a Hot Wheels scale model for test driving a Volkswagen car.

Volkswagen India has announced its annual promotion called Volksfest 2019 for the current festive season. Under this promotion, Volkswagen will provide a range of offers across sales, after-sales and financing options to its customers. Benefits have been announced for the Volkswagen Polo, Vento and the Ameo models. These benefits include cash discounts in the range of Rs 1 lakh to Rs 1.8 lakh as well as offers on exchange bonus, loyalty benefits, extended warranty and roadside assistance (RSA).

Apart from these offers, any customer that test drives a Volkswagen model will be gifted a Hot Wheels scale model through its ‘Power To Play’ campaign in partnership with Mattel. Customers will be able to avail these benefits across the German automaker's 132 sales touchpoints across 102 cities until 31 October 2019. We are definitely heading to a VW dealer, even if it’s only to get some awesome scale models!

Press Release:

October 17, 2019, Mumbai

Volkswagen, Europe’s leading car manufacturer announces its annual festive carnival – Volksfest 2019. Prospective and existing customers can avail a host of benefits across sales, after-sales and financial services. The festive offerings will be available across Volkswagen India’s strong network of 132 sales touchpoints in 102 cities till 31st October 2019.

In line with its latest campaign ‘Power to Play’, Volkswagen India continues the communication by bringing back the fun with a special partnership with Mattel India’s Hot Wheels brand. Each customer that test drives a Volkswagen carline is eligible for a miniature Volkswagen – Hot Wheels scale model manufactured by Mattel India. In addition, Volkswagen has organized exciting engagement opportunities and activation zones that would enhance customer interaction at the dealerships.

Commenting on the commencement of Volksfest 2019, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “Volksfest 2019 is an opportune moment that enables us to celebrate the festive spirit with our customers. Every year, we increase our benchmark by offering our customers a unique comprehensive value based proposition that includes benefits on purchase, after-sales initiatives and attractive financing options. In addition, Volkswagen has partnered with Mattel India’s Hot Wheels to provide miniature Volkswagen models to customers. With this, we aim to relive our childhood passion of collecting fun memorabilia, which is also showcased while purchasing a Volkswagen vehicle.”