Official TAG Heuer watch and eyewear for Team Audi at Le Mans

Winning the legendary 24 Hours of Le Mans race for the 11th time in June this year was a very special moment indeed for Team Audi. Celebrating alongside was the German team’s official time keeper, TAG Heuer, which has been partnering Audi Sport for 3 years now. 

For better visibility after dark, TAG Heuer provided Audi drivers with specially made TAG Heuer Night Vision frames that were worn by Dindo Capello, Benoît Tréluyer and Marc Gené during the race week-end.

After the epic race this year, Marcel Fässler, André Lotterer, Benoît Tréluyer and Dr Ullrich, Head of Audi Sport, proudly jumped on the podium to take up the trophy, wearing TAG Heuer Carrera Calibre 1 at their wrist and TAG Heuer Eyewear Squadra sunglasses.

With this win Audi Sport and TAG Heuer add another page to their successful motorsport partnership, a tradition that dates back to the 1970’s when the famous “Le Mans” movie starring Steve McQueen had him sport the first ever TAG Heuer Monaco Calibre 11 on his wrists.

With Team Audi’s victory in 2012 Marcel Fässler, André Lotterer and Benoît Tréluyer have given the brand a genuine reason to celebrate the recent launch of their Monaco Heuer Steve McQueen edition.

The Swiss watchmaker had a very prominent brand presence all through the race weekend not only on the drivers’ overalls and caps but also on all the four race cars that participated in this year’s competition.