Aston Martin plans seven models in seven years

Despite manufacturing some of the most iconic and timeless supercars of all time, and being the ride of choice for James Bond, Aston Martin has been in a slump of late. The British marquee has survived a century with a vehicle lineup that can only be called as tiny, even by exotic supercar manufacturer standards. But now, the company is planning a radical change in its strategy with the introduction of a slew of new launches spread over the next seven years.

In an interview with Auto Express, Aston Martin CEO Andy Palmer stated that the company has at least seven new models confirmed for its product roadmap in the coming years, including the DB11 and replacements for the Vantage and Vanquish. While not going so far as to call it a lineup overhaul, Palmer revealed that this radical departure from norm is what the company has planned as part of its ‘Second Century Revitalization Plan.’

"To me the next seven cars are absolutely crystal clear - all of them," Palmer told the magazine. "We'll reveal seven separate model lines over seven years under the two brands, Aston Martin and Lagonda."

The combined Aston Martin and Lagonda model range will be split into three types of vehicles: sports cars, sedans, and crossovers and special cars. Aston just revealed the new DB11, the first in its lineup to receive a complete overhaul. A new Vantage and Vanquish are also both on the way, while the all-electric DBX crossover has also already been fully funded.

Beyond those four confirmed nameplates, a new Lagonda model is likely coming while we know that Aston is working with the Red Bull F1 team to create a new hypercar. The remaining model remains a mystery.

"Aston Martin has always been one car. It's always been about generating enough money to get to the next car. That doesn't work – this industry requires a cadence of cars, so ultimately the money we've raised not only gives us the next four cars, but the freedom to invest in the three models after that," Palmer told Auto Express. "Then we can copy and paste and plan. That's what gives you sustainability."

Under Palmer’s leadership since late 2014, Aston Martin has in recent years secured $970 million of funding from existing shareholders, as well as over $390 million in other investment.