Ford has built a legacy of making Teutonic cars which are invariably more engaging to drive than the rest of their segments, but the carmaker is switching priorities in 2020. Now, Ford emphasises giving value to its customers with affordable products and low maintenance costs. Ford’s lineup consists of the Figo, Freestyle, Aspire, EcoSport, Endeavour, and Mustang. The Dearborn, Michigan-based company began operations in India with the Escort sedan. In 2001, Ford launched the Festiva-based Ikon sedan which quickly became a hit with petrolheads. Back in the day, the Ikon was even available with a 1.6-litre naturally-aspirated four-cylinder engine! In 2020, the Fiesta is extinct and the Figo has gone soft. But with BS6 engines and low prices, the Figo, its sedan and crossover cousins, and the EcoSport are still affordable. Although Fords aren’t the handling champions they used to be, they are more accessible. Ford’s future vehicles in India will be the fruits of its joint venture with Mahindra. We hope the carmaker retains its legacy of build quality to make more driver’s cars this year.
| Upcoming Models | Ex-showroom Price |
|---|---|
| Ford Endeavour | Rs. 50.00 Lakh |
| Ford Fiesta Hatchback | Rs. 6.00 Lakh |
| Ford Focus | Rs. 9.00 Lakh |
| Ford Mondeo | Rs. 15.00 Lakh |
| Ford Mustang | Rs. 80.00 Lakh |
Ford has built a legacy of making Teutonic cars which are invariably more engaging to drive than the rest of their segments, but the carmaker is switching priorities in 2020. Now, Ford emphasises giving value to its customers with affordable products and low maintenance costs. Ford’s lineup consists of the Figo, Freestyle, Aspire, EcoSport, Endeavour, and Mustang. The Dearborn, Michigan-based company began operations in India with the Escort sedan. In 2001, Ford launched the Festiva-based Ikon sedan which quickly became a hit with petrolheads. Back in the day, the Ikon was even available with a 1.6-litre naturally-aspirated four-cylinder engine! In 2020, the Fiesta is extinct and the Figo has gone soft. But with BS6 engines and low prices, the Figo, its sedan and crossover cousins, and the EcoSport are still affordable. Although Fords aren’t the handling champions they used to be, they are more accessible. Ford’s future vehicles in India will be the fruits of its joint venture with Mahindra. We hope the carmaker retains its legacy of build quality to make more driver’s cars this year.
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