The country’s largest two-wheeler manufacturer doesn’t really need an introduction. Hero started out (and still is) as a cycle manufacturer. Taking notice of the fact that Indian consumers didn’t have much option in the two-wheeler market barring for Bajaj scooters, it entered into a JV with Japanese based Honda motorcycles. Thus Hero-Honda was formed and it went on to dominate proceeding in the Indian two-wheeler like nobody else. The staple product for Hero always has been commuter motorcycles.
It started with the CD100 and struck gold in the form of the Splendor launched in early 1990’s. The Hero Splendor has notched up sales of millions of units and is the highest selling motorcycle in the country. Other popular commuters under the Hero family include the HF Dawn and the Passion. Hero gave the performance bike starved consumers a respite in the form of the CBZ and it was the first motorcycle to be sold in India to offer disc brakes. It followed that by introducing the Karizma which was revered by motorcycle enthusiasts throughout the country.
With Honda parting ways, the company was christened Hero MotoCorp and it roped in the help on Engines Engineering, AVL and EBR to help it in future product development. Despite the split Hero MotoCorp still leads the charts with respect to automotive sales but Honda has been catching up fast. A new slew of products designed and engineered by Hero engineers are set to hit the Indian market soon and they hold the key for its success in future.Read MoreRead Less